Communication: How do you respond ?

Communication is how individuals connect with one another and it happens on a daily basis. There are many different forms of communication. There could be visual, verbal, audio, and written communication. Verbal communication is one that is well responded to. When you are verbally interacting, things are easier to remember because we know what is said. The next form is audio. Things like music are easy to respond to because we constantly hearing a song. L. Written communication is not the best to respond to. Some people often get distracted when reading and lose the focus. Lastly, Visual is always well responded to because people can easily take a snapshot of what they see in their heads.

For visual communication there are many necessary tools to make the visual memorable. Type and font is a necessary tool in in visual communication. Depending on the font of letters, suggests the type of mood you’ll be going for. For example, a script would suggest more of an elegant or fun mood type. The second necessary tool would have to be color. A good color scheme can make or break you visual. Color is something that is always memorable even if you don’t remember what the visual really looks like. Symbols and image are not always used in every visual but they can make the visual stronger. They give a little more to the visual and provide something that someone can always remember from just a glance.

            One company that has a have strong visual communications is YouTube. Their logo is a symbol of a red box with a play button in the middle. Without the word YouTube next to it, you are able to recognize who they are just by the symbol itself. YouTube has grown into such a huge sight and they have shown that their PR packaging and visual communication is very strong. They have often sent YouTube stars awards with their faces and the play symbol congratulating them on their growing YouTube page.

 Another company with strong communication is Louis Vuitton. Their simple LV logo has been featured on many of their items, whether it’s a handbag or a stiletto heel. Not to mention they have a signature color of the brown and beige as their main print. With all the season collections that Louis Vuitton has had they find a way to make their simple logo print into something new every time.

             Lastly, Amazon had proven that they are a great company. The logo itself features the word Amazon with a yellow curved line under. That line represents a smile, symbolizing them keeping their customers happy. They always feature their logo on the outside of their box, even when it is coming from another vendor.

 Visual communication has is a very strong part of branding a company or individual. It will always be the easiest for costumers to respond and connect to. A good way to know if the visual communication is good is if it is memorable.